2015年1月24日 星期六

Mobile Gaming More Profitable Than Ever

Monday, December 22, 2014 ?Robbie Clark ?
When you look down at your smartphone, which you may be doing right now as you read this, what's the first thing you think of? For many of us, it's the social media apps that many of us would rather use on our phone than our desktop or laptop. That's not just an opinion either—Mashable reported that people who use Facebook, Twitter, Pinterest and Instagram are doing so much more often on their mobile device.

Is this surprising, though, given how many people have their noses buried in their phones every day? Probably not, but did you know that the same notion—that of using a mobile device over anything else—is beginning to ring true for games, too? Indeed it is. While the latest console bundles/sales surely helped the PlayStation 4, Xbox One, and Nintendo Wii U end up in more homes, they still cannot keep on a revenue level with what's happening in the mobile gaming world.

According to the Guardian, mobile's dominance is imminent and set to occur in the new year. They found numbers that indicate the market's revenue to increase from $25 billion this year to an astounding $30.3 billion in 2015. To put this in perspective, the article noted that Nintendo was expected to take in around $2 billion this year while Apple should earn around $4 billion.

A big reason for this all-around growth in the mobile market is the expansion into new territories, such as a number of countries in Asia. Beyond that, though, there's no denying that the games offered have gotten better and, at times, exceeded anyone's expectations for what could be accomplished on a mobile device. Take the absolutely gorgeous (and picture) Monument Valley, for example. Along with being extremely easy on the eyes, it offers a new and interesting take on game design while offering addictive gameplay. And for under $5, it's pretty much a steal. Really, that sentiment goes for many of the impressive titles on Mashable's list of the best mobile games of 2014.

Other areas of mobile gaming are seeing the same kind of success by enticing newcomers through free downloads and/or welcome bonuses. In terms of free games, there are so many out there worth trying that you're probably better off cruising through this TechRadar list to figure out which one entices you the most. And in many cases, you'll surely end up playing a game that's free to download but, if you want, can cost you some money if you choose to let it. For newcomers especially, this can be the case at online platform Betfair, where sign-up bonuses mean you can play without spending a dime. Where this gaming hub differs, though, is that you can actually win said money back while the currency you receive in, say, Clash of Clans will only do you some good in the game itself.

As amazing as it's been to see how games have developed on consoles, that goes double for mobile. It's amazing to think that something we could only play Tetris or Snake on in the past is now capable of near-console quality visuals. And if this is where we're at in 2014, I can't wait to see what comes of mobile gaming in the future.

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